Car Rental Business Plan

A car rental business plan is a familiar business model for most bankers and investors. Ever since car sharing programs like Flex Car rose to prominence in the ? 00s, business people have re-imagined what the car rental business model can be. Which is not to say that the conventional model is dead—far from it. Auto rental behemoths like Avis, Hertz, and Enterprise have managed to keep revenues up despite the flagging economy, and one look at any airport parking lot shows that this line of business is not likely to fade out anytime soon. But when preparing a car rental business plan, providing this context is just part of your job. You need to explain in detail what the rental types are, the sort of cars you will stock, and the rates you envision charging. Then go into: †¢ The market for your rental agency—who will be your average customer? †¢ The marketing strategies you will use †¢ How the company will be staffed †¢ The amount of funding you need How you will allocate your capital and what amount of sales will be reinvested into operations Your business plan for a car rental agency should have a comprehensive financial pro forma that shows not only how you will spend the money you get up-front, but the projected revenues year over year and the ongoing expenses. Common tables include the sales forecast, personnel plan, profit and loss table, break-even analysis, cash flow, balance sheet, and a sensitivity analysis. Investors also want to see ROI calculations and the first year in a monthly detail. Beyond the model, your business plan needs a management team section, an implementation plan, and a tidy market analysis. Sounds like more than you want to handle? Turn the keys over to the experts at MasterPlans. Our team of exceptional writers, editors, modelers, and researchers can get your plan together in as little as 5-7 business days—877-453-2011.

Short summary of the key industry speakers from the field trip, Essay

Short summary of the key industry speakers from the field trip, drawing conclusions of their overall importance to the developme - Essay Example The Airlines has partnered with the tour operations for catering to the package deals rather than the individual customers because the place is visited mostly for tourism purpose. The company has rendered its services to the government during time of catastrophe of the Tsunami which has provided an additional leverage to popularity of the brand. The company has entered the Chinese market rather than the Singapore market because the market is untapped and there is a lot of scope to enter into alliances with the other Airlines flying to different parts of the world. Since the journeys are longer, the company intends to make the trip an entertaining one and set up sales agencies in China from where the potential customers can be acquired (Fiji Airways, 2013, p. 1). b) A number of areas of consideration are there where the airline intends to improve its services. It includes the frequency of the flights and more accuracy in the timings. The company can add more destinations to its portfo lio which would improve the sales of Fiji Airlines. For the flight services, Fiji Airways would make improvisation of their menu serving a 5 course meal and better wines since the flight timings are longer and the travellers need to be engaged. The Fiji Airways can make the tourism of Fiji popular to the rest of the world with the effective use of the Brand name. Tourism Fiji a) Since Tourism is the main source of income for Fiji Islands, the initiative of the government to promote the Tourism is on various grounds. The Brand Fiji is a composite package of the luxury resorts, the private islands for the tourists, the sun bathed beaches and the adventures that are arranged for the potential customers. Tourism Fiji has attempted at the consolidation of the markets at US, Australia, New Zealand and other places internationally. The country as to move towards a more sustainable tourism by involving more of the local people into the activities through empowerment. The country provides a 4 month Visa option to the customers to encourage their stay in the islands (Official Website of Tourism Fiji, 2013, p.1). b) Tourism Fiji has various challenges lying ahead of it. People only look at the principal islands when they plan their travel but ignore other regions. There are limitations on the facilities that the resorts would provide along with the restrictions on the flexibility of the flights. The government has to continuously invest in the development and up gradation of the facilities in the disaster prone islands. The misperception of the people about the pricing and quality has made several tourists hesitant to opt for the Fiji tour. Since the tourism at the present stage is mostly on the fag ends of the customer continuum, more medium category of tourism facilities has to be arranged so that the number of visitors gets increased. The places which are preferred by the tourists especially the northern parts do not have enough hotel facilities. The establishment of the individual island brands like Denarau have to be encouraged by Tourism Fiji so that they act as catalysts in the tourism development. South Sea Cruises a) Being the leader in the maritime operator services in Fiji this Brand provides the water transportation to various parts of the

Penetration Pricing Essay Example | Topics and Well Written Essays - 750 words

Penetration Pricing - Essay Example This pricing strategy makes the customers to come in large numbers to buy the products due to its lower price in the market making the firm to make high sales. Penetration pricing when applied properly can be of great help to the firm since it will increase in the market share and the sales volume. Experience curve pricing Experience curve pricing is a type of marketing strategy that is used to estimate future average cost of products or services. This type of pricing is based on the experience of the firm on how it estimates its price of product and services within a given period of time (Tellis 146). When conducting this type of pricing strategy the firm must use statistical techniques similar to those used in past pricing. Image pricing Image pricing is a marketing strategy that is used by firms when they have two products in the market that are exactly and have the same features but the prices are different. A firm makes sure that it will supply the market with product and gives it a new shape, name and consequently the price differs only by changing the image of the product. The idea behind this marketing strategy is to target the potential buyers who go for high price products since the customer thinks that the higher the price the better the quality. Examples of brands that emulate penetration pricing are consumable products like sugar, maize floor, cooking oil among others. Examples of products that adopt experience curve pricing are valuable products made up of gold and silver among other minerals while image pricing is used in pricing car models, clothes and furniture. Analysis of pricing strategies Penetration pricing if conducted properly, will achieve market dominance and this must be conducted for a long time in order to secure a good number of customers. If a firm is able to lower the prices for long time, it will create a barrier in the market making hard for new entrants in the market and lastly it will reduce competition since new entrants mus t wait until the firm increases the prices of products and services. Image pricing achieves dominance only to the upper class customers since they have to look at the quality of the products. The lower class customers will be exploited when the product is only one in the market. Lastly experience curve pricing will have no impact to the customer since the product may have the same price if the firm trend continues. The firm will achieve market dominance if the product will not increase the price of products and service thus enjoying an increase in sales. Impact of pricing strategy to the customers The pricing strategies aims at reducing competition in the market and this is achieved by lowering the prices of products and services which results to increase in the number of customers. The brand is not altered in any manner and the customer will benefit from the low prices thus making a firm to increase sales volume. For the image pricing, competition is reduced and new entrants will h ave to wait until the products are out of the market, but the customer will be exploited. Experience curve pricing aim at reducing high competition that will work; the customers will enjoy the pricing strategy since the product will be charged at low price. The brand will be of high quality and thus the firm will achieve market dominance. Conclusions of pricing strategies Some marketing strategies will exploit the customers while others will

Answer exam question1a 1b Essay Example | Topics and Well Written Essays - 1000 words

Answer exam question1a 1b - Essay Example Nonetheless, this section of paper will focus on discussing the internal and external causes of conflicts in organizations operating in an international context. Internal Conflict Internal sources of conflicts involve interpersonal conflicts among people within the organization; for instance, this can be between employees or employees and their employer. Therefore, this form of conflict occurs within the organization, and this is manifested in a situation when people’s values or morals are compromised. On the other hand, these conflicts results to a significant deal of stress among employees involved; in fact, they are expected to solve these problems depending on the situation (Rees & Porter, 2008, 64). Apparently, internal conflicts a significant impact on employees’ level of performance. In this case, in this case there is a need to deal with the situation of internal conflicts through talks in order to resolve the conflict or avoid an escalation of the situation. Ex ternal Conflict External causes of conflict involve people within the organization, and outsiders; in fact, these forms of conflicts are subject to interventions by outsiders, who are observers such as customers and suppliers. On the other hand, external conflicts result from management styles, whereby the owner may fail to set well with employees in an organization. Furthermore, there are cases that involve government intervention in the business, which may result to conflicts between the government and employees. 2. b) Critically assess with reference to course concepts, possible strategies that an international manager may use to successfully manage conflict that is having a negative effect on operations. Introduction There are cases where conflicts in the workplace have positive or negative impact; for instance, the positive impact involves facilitating identification of issues that are points of weaknesses in the organization. Another positive impact involves improvement of neg otiation and mediation skills in the working places (Edwards & Rees, 2006, 45). Nevertheless, there are cases when these conflicts become constant and overwhelming to employees, and this can have a negative impact on their productivity. In this case, this section of the paper will focus on presenting a critical assessment based on course concepts in order to identify relevant strategies can be applied by international managers in managing conflicts with negative impact on the organization. Mediation In situations of conflicts, there is a need for effective business practices such as mediation. In this case, there is a need for mediators who are personally involved in conflicts, whereby they are expected to offer unbiased opinions. Therefore, managers take the role of becoming mediators, whereby they engage in discussions regarding conflicts (Dowling, Festing & Engle, 2008, 30). In fact, these discussions are based on rules; for instance, managers can stipulate that employees should avoid behaviours such as yelling and portraying emotions since this can lead to escalation of these conflicts. In numerous cases, the mediators in organizations are human resource manager; thus, these managers are expected

Psychological Criticism Of Blue Velvet Film Studies Essay

Psychological Criticism Of Blue Velvet Film Studies Essay Blue Velvet is an American movie which was made back in 1986.These Movie showcased elements of film noir and surrealism. The movies title, featuring Kyle Maclachlan, Isabella Rossellini, Dennis Hoper and Laura Dern, was picked from the 1963 bobby Vinton song which has the same title. This Movie earned David lynch his second nomination to the academy awards in the category of best director. This paper presents a psychological criticism analysis of the movies as regards its screenplay, plot, direction and general presentation. The screenplay of Blue Velvet had been rejected by many studios in the late 1970s and early 80s due to its explicit sexual and violent content. It is a widely held perception by many modern critics today that Blue Velvet is a representative of modern film noir shot around the same time that similar movies started being shot and shown in local cinemas and this was around the 1980s to the mid 1990s. The film revolves around a college student Jeffrey Beaumont (Maclachlan) who when heading home from hospital where he had visited his father stumbles across a human ear in the field in his home town of Lumberton. His investigation finds great assistance from Sand Williams (who is a high school student) and comes in handy providing Jeffrey with information from his (Sands) father who is a local police officer. Jeffreys investigations led him to the underworld of his home town ad this is followed by falling in love with a singer and uncovering criminals. Blue Velvets operates on a number of thematical levels in spite its initial appearance as a mystery movie, it owe its specialism to 1950s film noir, encompassing and venturing into such conventions as femme fatele, seemingly unstoppable villain and questionable moral outlook of the hero and off course its unusual inclusion of shadowy cinematography. In this insight therefore, it is important that we review Jeffrey Beaumont (Maclachlan). He is the main character and he is portrayed to have a number of qualities. He is portrayed by the narrator as a very inquisitive person considering that he found an ear in the fields the as from there he begins to investigate the case without even a second thought. The character Jeffery is also portrayed as a character that doesnt have a high sexuality. This is proven when Dorothy makes sexual advancements towards him but he easily declines them. Dorothy is another character but this one uses sex as her comfort which sets precedence for the critical objection of the movie. This can be proven by the scene where Frank both abuses her sexually and after he is gone she wants sex from Jeffery. This fact can also be proven since she enjoys showing off her body in the club where she works and also after she tries to seduce Jeffrey and he hits her , she is turned on instead of being furious (Chion 85). Its amazing how the character of Jeffrey moves from not even thinking of sexual matter to having a sexual relationship Jeffrey as a character portrays the image of a curious citizen who has the aim of becoming a hero and saving the day. This is supported by his determination in solving the case on the ear and finally he emerges as a hero as he saves Dorothy. Another criticism for the movies regards the central theme of the movie depicted in it of apparent perversity. Blue Velvet speaks for liberalization and represents some of modern concepts which have since become its trade mark such as distorted character sexuality and a polarized world. The part of sexuality may come in due t an experience Lynch had as a kid where he and his brother stumbled across a woman walking naked and this adventure scared him to much that he even cried. That scenario may have traumatized Lynch too and this is shown where he expresses it as a trade mark in all his movies. Probably one of the most outstanding Lynchian trademark in this great movie is the depiction where there is unearthing of a dark underbelly in an apparently small idealized town (Chion 121). Blue Velvet inaugurates a metaphorical oedipal family that constitutes of the child Jeffrey Beaumont and frank and Dorothy through intentional citation of film noir and its underlying oedipal themes. The resulting violence can be deduced to portray domestic violence in our day to day life. Franks violence towards Dorothy stands in place for the many family abuses going on in the world. The control Frank has over Dorothy portrays mostly husbands violence against their wives and families in general in real life. Jeffrey may be used to portray the innocent youth who are scared by the violence in their streets and homes but still want to stand up and have whatever they want to themselves. Jefferys relationship with Dorothy may also be used to portray the way many married women are seeking love outside their homesteads. Taking a Freudian approach, Blue Velvet is considered to be an expression of a traumatized innocence which is the basis of Lynchs works. Dorothy represents the sexual moth er figure because she is confined to sexual activities only. Jeffrey portrays the aspect of a concerned citizen or a man in love and is ready to protect. Frank represents a few numbers of people who oppress others in the society. If this movie were to be shot today I would strongly advice David lynch to leave it just the way it is. In this regard therefore and in a word, Blue Velvet was and is still one of the greatest movies of all time. Works site. Chion, Michael. British Film Institute: Blue Velvet A Two-Part Search for the Films Deleted Scenes. New York, NY: London Press, 2007.

Parental Involvement Fosters Student Success Essay -- Education

Educators today, recognize positive influence of parental involvement fosters higher student academic achievement levels (Danielson, 2006; Jacobs & Kritsonis, 2007). One crucial element of parental involvement is effective communication between parents and teachers. Research show parents prefer to establish informal relationships with frequent open and non-judgmental exchanges with their children's teachers (Eberly, Joshi, & Konzal, 2005). Accordingly, this article is to explore key research-based recommendations for school administrators and teacher leaders to identify and overcome communication barriers with parents. Parental Involvement Fosters Student Success Parental involvement as defined by Greene and Tichenor (2003) is participation â€Å"in the educational process by enhancing their parenting skills, developing positive communication skills between home and school, volunteering, providing learning opportunities at home, contribute to decisions that affect schooling, and collaborating with the community in support of the school† (p. 242). Research findings by Henderson (1981; 1987) and Henderson and Berla (1994) identify the following benefits from parental involvement: 1) higher student achievement; 2) increase in student graduation rates; 4) improvement in student behavior and motivation; 5) better school image among parents and students; and 6) increase in parent satisfaction with teachers (as cited in Greene & Tichenor, 2003). Although, participation can vary from parent to parent, Greene and Tichenor (2003), and researchers alike found it to be always beneficial to the student and teacher. In fact, Davern’s 2004 study argues â€Å"positive connections with families are fundamental to providing high-quality e... ...iverse backgrounds as a means to improve student achievement levels in the United States: A National focus. Retrieved May 21, 2012 from, ERIC database. (ED499648). Lasley, M. (2005). Difficult conversations: Authentic communication leads to greater understanding and teamwork. Group Facilitation: A Research and Applications Journal, 7. Retrieved March 9, 2008, from http://www.iaf-world.org/files/members/v7%2013-20%20lasley.pd Richard, H.V., Brown, A.F., & Forde, T.B. (2006). Addressing diversity in schools: Cultural responsive pedagogy. Culturally Responsive Teaching Resources. Retrieved May 23, 2012, from http://www.culturallyresponsiveteachingresources.org/ Robinson, S., Kennedy, S. (2009, July). Standards in practice: an instructional gap analysis. Paper presented at the National Staff Development Council Summer Conference, Boston. Parental Involvement Fosters Student Success Essay -- Education Educators today, recognize positive influence of parental involvement fosters higher student academic achievement levels (Danielson, 2006; Jacobs & Kritsonis, 2007). One crucial element of parental involvement is effective communication between parents and teachers. Research show parents prefer to establish informal relationships with frequent open and non-judgmental exchanges with their children's teachers (Eberly, Joshi, & Konzal, 2005). Accordingly, this article is to explore key research-based recommendations for school administrators and teacher leaders to identify and overcome communication barriers with parents. Parental Involvement Fosters Student Success Parental involvement as defined by Greene and Tichenor (2003) is participation â€Å"in the educational process by enhancing their parenting skills, developing positive communication skills between home and school, volunteering, providing learning opportunities at home, contribute to decisions that affect schooling, and collaborating with the community in support of the school† (p. 242). Research findings by Henderson (1981; 1987) and Henderson and Berla (1994) identify the following benefits from parental involvement: 1) higher student achievement; 2) increase in student graduation rates; 4) improvement in student behavior and motivation; 5) better school image among parents and students; and 6) increase in parent satisfaction with teachers (as cited in Greene & Tichenor, 2003). Although, participation can vary from parent to parent, Greene and Tichenor (2003), and researchers alike found it to be always beneficial to the student and teacher. In fact, Davern’s 2004 study argues â€Å"positive connections with families are fundamental to providing high-quality e... ...iverse backgrounds as a means to improve student achievement levels in the United States: A National focus. Retrieved May 21, 2012 from, ERIC database. (ED499648). Lasley, M. (2005). Difficult conversations: Authentic communication leads to greater understanding and teamwork. Group Facilitation: A Research and Applications Journal, 7. Retrieved March 9, 2008, from http://www.iaf-world.org/files/members/v7%2013-20%20lasley.pd Richard, H.V., Brown, A.F., & Forde, T.B. (2006). Addressing diversity in schools: Cultural responsive pedagogy. Culturally Responsive Teaching Resources. Retrieved May 23, 2012, from http://www.culturallyresponsiveteachingresources.org/ Robinson, S., Kennedy, S. (2009, July). Standards in practice: an instructional gap analysis. Paper presented at the National Staff Development Council Summer Conference, Boston.

Passion History

What is my passion? I feel as though I have many things I am passionate about in life. I'm also sure I will learn new things I am passionate about as I become more educated and grow older and wiser. To name a few I am passionate about animals, reading legal case studies, raising my daughter to be a strong and independent lady, education and lifelong learning. My passion that I will be talking about Includes hard work, dedication, motivation, and education. My passion Is to provide my daughter with everything that I feel wasn't offered to me. To make sure she takes hold of every read opportunity in front of her.To make sure nothing passes her by, I have a passion to teach her everything I have learned and to help her and be there whenever she needs me. My passion is to have the relationship with my daughter that I always wanted with my mother. â€Å"And mothers are their daughters' role model, their biological and emotional road map, the arbiter of all their relationships† by V ictoria Seconds. (Quote Garden, 2011) This quote ties in perfectly to my passion for my mother-daughter relationship. What Is a role model? A role model is someone others look up to. They create a want in others to better themselves.Anyone can be a role model. Nowadays, I'm working on being a good role model for my daughter and she seems to be my role model in that process. What a great little person she Is! Little girls Imitate their mothers and look up to them for emotional support. This quote Is basically saying that everything I do ultimately effects what my daughter will do. It's like follow the leader; to instill leadership in a person one must be a good leader. â€Å"A daughter needs a mom to make sure she keeps true to her heart, to comfort her wrought her tears, to challenge her to strive for what is just beyond her reach. (Lang, 2004) These are Just some of things needed from a mother to a daughter. The mother daughter bond is necessary in the development of raising a lit tle girl to be everything she wants to be and more. I must teach my daughter to never stop at her potential but to exceed It. My Job Is to be everything I want my daughter to be and more. To provide her with the proper education, home life, support, and love that she needs. To be there for her In any way she needs. Nothing Is Impossible and everything Is possible when you set your mind and on It.

Health Insurance Portability and Accountability Act (HIPAA)

There are people all over the United States who are required to share their personal information with physicians and other medical professionals. Fortunately the health care environment guarantees patient confidentiality for all of their sensitive and health-related information. There are several acts that the United States Department of Health and Human Services (HHS) have developed in order to ensure all patients are given the proper medical confidentially that they deserve. One specific act is the Health Insurance Portability and Accountability Act of 1996 (HIPAA).This act required HHS to develop regulations that would protect the privacy and security of certain health information. In the end two separate rules were published: Standards for Privacy of Individually Identifiable Health Information and The Security Standards for the Protection of Electronic Protected Health Information. HIPAA is an important aspect of health care especially-when it comes to the safety of all patients (Andrews, 2010). Due to the strict privacy and security acts of this program, the consequences are extremely severe.One of the more important rules of HIPAA is the privacy rule, which â€Å"establishes national standards to protect individuals’ medical records and other personal health information† (Summary of The HIPAA Privacy Rule 2003). This aspect also applies to several health plans, health care clearinghouses, and other health care providers that perform electronic health care transactions. Due to the privacy rule, without proper patient authorization there are serious limits and safeguards that prevent anyone from sharing a patient’s medical information.Another crucial part of this rule is the fact that patients have the legal right to review and examine their health records, as well the authority to request any corrections they see necessary to repair. This becomes important when a patient finds incorrect information on their file that any of the medica l staff failed to recognize such as birthdate or a blood type. Having a patient review their file is a common way that mistakes are corrected. In order to protect and enforce the privacy of patient medical records, there are several comprehensive programs that are required through clinical information systems.There are three main clinical systems that were created to protect a patient’s privacy of their medical records. The first system-called patient care systems-â€Å"stores information about a patient’s medical history, diagnoses, and treatment plans† (Glandon & Smaltz, 2008). The organizations that choose to provide this care are also responsible for making sure that each patient’s medical information is available only to those who are authorized to view it. Another clinical system is called Public health information systems.These systems are in charge of supporting disease prevention and surveillance programs. Protecting public health is not a simple task; it requires knowing how to properly add and store health-related information about each individual. Without this system, any sort of leakage of sensitive information could lead to discrimination in employment or insurance eligibility. The final clinical information system, which is referred to as the medical research information system, is responsible for studying patterns of certain diseases in specific populations by using patient records.This act of studying common patterns is a way to prevent the reoccurrence of any fatal diseases and protect the health of others. Due to the fact that most of a patients’ data is accessible to many investigators, it is important that information security measures are taken to provide the necessary privacy. In order to establish this aspect of HIPAA, it is important for health care companies to appoint the responsibilities of enforcing the guidelines of HIPAA to the proper unit of the health care department. Some companies rely on co mpliance or specific privacy offices to ensure these obligations (Glandon & Smaltz, 2008).The fear of having no privacy can lead to individuals avoiding treatments or clinical tests because they feel their medical records are not protected properly. This fear puts the health of others in danger and can lead to bigger and more dangerous issues in the future. The other important aspect of the Health Insurance Portability and Accountability Act is the security rule, which â€Å"focuses on administrative, technical and physical safeguards specifically as they relate to electronic protected health information† (Yale University, 2013).With such critical information being stored electronically the security rule is also responsible for protecting the system against any sort of failure, including external tragic events that could take place randomly such as a fire or a power outage. These crucial files are usually copied to a removable disk to ensure that all files will not be lost. T his type of information can be stored in computer hard drives, memory cards, any kind of removable digital memory media or all transmission media that can be used to exchange information such as the internet (HIPAA, 2013).Preventing unauthorized viewing of electronic protected health information (ePHI) can become difficult due to the variety of ways information is stored. Overall the major goal of the Security rule is allow the development of new technologies that will help to improve the quality of care as well as protect all the sensitive health information that is shared and documented (Summary of The HIPAA Security Rule 2003). There are several measures that must be taken in order to secure all the different types of medical information.A proper security policy should include the three following elements: physical security, technical controls over access, and management policies (Glandon & Smaltz, 2008). These elements should be known by all staff and enforced by management. Whe n it comes to the proper amount of physical security there is no such thing as having too little or too much. The most common forms of physical security include hardware and data file security. Hardware securities defend computers from unauthorized access or viruses entering private files (Das, Kant, & Zhang, 2012).These are usually the first step of security that is taken in order to enforce the security portion of HIPAA throughout the medical records. Another element that helps secure private files is technical safeguards. Theses safeguards include ideas that are as simple as having a password that only authorized individuals are aware of or even creating a specific encryption that only the employees of a health care company are able to translate. Creating audit logs is great way to view who is logged into specific patients’ information and when they did so. This enables any supervisor to have superior knowledge of who accesses what information.The final element that a secu rity policy should provide is the enforcement of all management policies. These could include having written company security polices that are available for employees to review at any time. Making sure that all employees are aware of all security polices is important in order to ensure the safety of all medical records. These policies can be addressed in employee training, which is another important part of any management position. Employee training is where all questions should be answered and all policies should be understood.Employees also need to be informed of the disciplinary actions that will follow if any sort of the management policy is broken or disobeyed. There are always repercussions when it comes to breaking the rules; HIPAA has several consequences due to the disobedience of the people. There is a general penalty â€Å"for failure to comply with requirements and standards† (Penalties Under HIPAA, 2013). This is the more common penalty that occurs; it requires t he person who violated the rules to pay one hundred dollars for each violation and may not exceed $25,000 throughout a one year time frame.The other offense that includes any â€Å"wrongful disclosure of individual identifiable health information† (Penalties Under HIPAA, 2013) has a more in-depth punishment rate. This includes situations where an individual shares another individual’s health information to an unofficial person. Also, the obtainment of another individual’s medical information when it is not needed or asked for any specific medical reason is also included in this offense. The first penalty that is sentenced in this situation is that the violator will not be fined more than $50,000 and/or imprisoned up to one year.If the offense is committed under false pretenses the violator will not be fined any more than $100,000 and/or imprisoned for up to five years. The biggest penalty occurs if the offense is committed with the intention of selling an indivi dual’s medical record for certain advantages. In this case the violator will be fined no more than $250,000 and/or imprisoned for no more than ten years. Because the information protected under HIPAA laws is invaluable and incredibly sensitive, legislators made sure to implement punishments that will hopefully deter potential wrong doers from breaking the law.Unfortunately, the severe consequences that the Health Insurance Portability and Accountability Act endorses, does not intimidate everyone. The Health Insurance Portability and Accountability Act is still the most effective act and it helps to protect the privacy of individually identifiable health information, as well as secure the electronic protected health information. When the proper elements to both the privacy and security rules are followed, the more successful HIPAA will be.