Short summary of the key industry speakers from the field trip, Essay

Short summary of the key industry speakers from the field trip, drawing conclusions of their overall importance to the developme - Essay Example The Airlines has partnered with the tour operations for catering to the package deals rather than the individual customers because the place is visited mostly for tourism purpose. The company has rendered its services to the government during time of catastrophe of the Tsunami which has provided an additional leverage to popularity of the brand. The company has entered the Chinese market rather than the Singapore market because the market is untapped and there is a lot of scope to enter into alliances with the other Airlines flying to different parts of the world. Since the journeys are longer, the company intends to make the trip an entertaining one and set up sales agencies in China from where the potential customers can be acquired (Fiji Airways, 2013, p. 1). b) A number of areas of consideration are there where the airline intends to improve its services. It includes the frequency of the flights and more accuracy in the timings. The company can add more destinations to its portfo lio which would improve the sales of Fiji Airlines. For the flight services, Fiji Airways would make improvisation of their menu serving a 5 course meal and better wines since the flight timings are longer and the travellers need to be engaged. The Fiji Airways can make the tourism of Fiji popular to the rest of the world with the effective use of the Brand name. Tourism Fiji a) Since Tourism is the main source of income for Fiji Islands, the initiative of the government to promote the Tourism is on various grounds. The Brand Fiji is a composite package of the luxury resorts, the private islands for the tourists, the sun bathed beaches and the adventures that are arranged for the potential customers. Tourism Fiji has attempted at the consolidation of the markets at US, Australia, New Zealand and other places internationally. The country as to move towards a more sustainable tourism by involving more of the local people into the activities through empowerment. The country provides a 4 month Visa option to the customers to encourage their stay in the islands (Official Website of Tourism Fiji, 2013, p.1). b) Tourism Fiji has various challenges lying ahead of it. People only look at the principal islands when they plan their travel but ignore other regions. There are limitations on the facilities that the resorts would provide along with the restrictions on the flexibility of the flights. The government has to continuously invest in the development and up gradation of the facilities in the disaster prone islands. The misperception of the people about the pricing and quality has made several tourists hesitant to opt for the Fiji tour. Since the tourism at the present stage is mostly on the fag ends of the customer continuum, more medium category of tourism facilities has to be arranged so that the number of visitors gets increased. The places which are preferred by the tourists especially the northern parts do not have enough hotel facilities. The establishment of the individual island brands like Denarau have to be encouraged by Tourism Fiji so that they act as catalysts in the tourism development. South Sea Cruises a) Being the leader in the maritime operator services in Fiji this Brand provides the water transportation to various parts of the